Hating your customer, part N+++: BMW vs. Mini Cooper Online

Another addition to the Hating Your Customer files: BMW is going after a Mini enthusiasts site for using MINI in the domain name and demanding that the owner surrender the domain name to them (thanks to Doc for the pointer).

I’m sympathetic to the club—after all, there have been BMW people on the forums for over a year, as the slogan below points out. And these are the guys that have been keeping the flame alive for the MINI all these years. On the other hand, the potential for trademark dilution is pretty clear, and MCO does sell merchandise and accept advertising.

let's shoot ourselves in the foot. let's litigate.