Products: what’s in a name?

Great post on the Product Marketing Blog at Pragmatic Marketing about product naming. (Aside: Steve Johnson surely practices what he preaches: a good solid descriptive blog name for the B2B audience. But is it memorable?) As a company whose name violates the “letter name” rule, I’ll add another caution to the letter name issue: not only are there memorability issues, but phrases like “intelligent enterprise technology” don’t work that well in acronyms because they put two vowels next to each other. I can’t count the number of times that I’ve heard someone call us “IT Solutions” because they don’t hear the E.

Speaking of our company, I”d be curious to get people’s impressions of our new corporate website.

Links for May 11, 2007

The new news cycle: water main breaks, employee in the building above takes camphone pictures… which are solicited for the evening news. As we’ve always said, the relationship between blogs and “official” news organizations is not one way.

I never thought I’d say this, but I think it’s too bad the Tanglewood Festival Chorus doesn’t get involved in the Pops season opening concerts. Then I could have been there for the big fight.

Most novel use of the DMCA: suing companies for not purchasing your supposedly superior DRM technology, claiming that failure to use the most effective DRM technology constitutes avoidance of a technological encryption measure. I suppose if you can’t sell it, you can always sue…