Products: what’s in a name?

Great post on the Product Marketing Blog at Pragmatic Marketing about product naming. (Aside: Steve Johnson surely practices what he preaches: a good solid descriptive blog name for the B2B audience. But is it memorable?) As a company whose name violates the “letter name” rule, I’ll add another caution to the letter name issue: not only are there memorability issues, but phrases like “intelligent enterprise technology” don’t work that well in acronyms because they put two vowels next to each other. I can’t count the number of times that I’ve heard someone call us “IT Solutions” because they don’t hear the E.

Speaking of our company, I”d be curious to get people’s impressions of our new corporate website.