Sharper Image Bankruptcy Schadenfreude

Couldn’t resist pointing to this article about Sharper Image’s bankruptcy filing. I remember back in the 1980s when they were the coolest thing around, at least to a 12 year old boy. Tons of gadgets and insanely expensive lifestyle gizmos.

What changed? Well, for one thing, fewer yuppies. For another, their target audience got older. You can’t continue to draw a new audience, particularly one willing to pay a hipness premium, when you’re pitching to their parents. Exhibit A: Turbo Groomer. No matter how you slice it, a nose and ear hair trimmer is never going to be hip. But the damned thing is always on page 2 of the Sharper Image SkyMall pages. Exhibit B: Fresher Longer. Sorry, guys, it’s Tupperware. No sale.