The NFL hates bloggers?

That’s the way I heard the legal voice over that just aired during the Superbowl, anyway, the one that announces that “this broadcast is only for the NFL’s watchers. Any other use of the broadcast, including images or accounts, is forbidden.” I guess that means the play-by-play blog is out. What’s the legal meaning of account here, anyway? Does it include pointing out that the Seahawks are really sucking wind so far and need to stop missing 50-yard field goals?