…regarding the Cluetrainfulness of the Blue State Digital folks vs. Salesforce.com’s campaign management toolkit. Does what Blue State Digital enables count as what Doc Searls calls vendor relationship management? After all, it’s about voters taking the process into their own hands and starting to drive the campaign activities of candidates that interest them.
Looked at this way, the contrast between the two approaches becomes clearer. Salesforce sells VRM (Voter Relationship Management), the political analog of customer relationship management), while Blue State Digital provides CRM (Candidate Relationship Management), the political analog of vendor relationship management. Confused yet?