“A modern art—this mixing of drinks”

heres_how_title
Inside front wooden cover and title page of Here’s How: Mixed Drinks, published in Asheville in 1941.

Speaking of primary artifacts of history…

As I learn more about the fine art of mixology, I’ve been slowly acquiring interesting cocktail books. As the books get better, so do their bibliographies, and so I’ve started to poke my nose into the rabbit hole of vintage cocktail books.

A friend gave me a copy of the Dead Rabbit Drinks Manual—highly recommended even if you never make a drink in it for the thoroughness of the historic research and the slightly breathless biography of the NYC bar’s owner and bartender. In an aside, an early chapter mentions a punch recipe that was cited in a book called Here’s How, published by Three Mountaineers in Asheville, NC in 1941.

A cocktail book published in Asheville? In 1941?

Of course, Asheville had been a resort destination during the late 19th and early 20th centuries, but I had no inkling that it had a cocktail culture. But, one eBay acquisition later, I can attest that editor W.C. Whitfield knew his stuff. The hillbilly illustration and wood-and-leather binding aside, the contents are impeccable, with a brandy crusta recipe I will be trying this weekend, and three different variations on a mint julep.

I can’t figure out who Whitfield is, nor his connection to Asheville, but the publisher Three Mountaineers was a furniture and home furnishings maker founded in 1932 (hence the wooden covers, presumably). Maybe my Asheville relatives can find out more…

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