• Posted by Tim Jarrett
  • On November 9, 2007

  • Filed under Music

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ComScore on Radiohead: the unreliability of panels

Interesting debate going on between ComScore and Radiohead regarding the Comscore report that alleges that 62% of worldwide Radiohead downloaders paid nothing. My thought: this is where selection bias potentially becomes a real problem for Comscore. Comscore gets their metrics from a panel of Internet users who are recruited with a package of incentives—in the [...]