Just heard the first commercial to use music from Moby’s new album 18 (as opposed to his completely licensed album Play): an Intel commercial using “We Are All Made of Stars.” To begin with, using Moby’s song for a commercial promoting burning mix CDs is pretty cool. However, they revised the chorus: Instead of “People they come together/People they fall apart/No one can stop us now/Cause we are all made of stars,” they substitute “We are all made of stars” for “People they fall apart.”
Why the substitution? I think it makes it a weaker song. Is it to avoid any mention at all of negative things, fearing that we weak consumers will freak out? It’s very sad, I think, that advertising agencies think so little of us. After all, Windows 95 was sold with a song whose chorus featured the line “You make a grown man cry,” and people bought it in droves. (Granted, they cut the song before the line. But at least they didn’t alter the parts that they played.)
Later: Just heard the commercial again, and damned if they didn’t play the song unaltered. So much for punditry.