Doing it wrong

Sacramento Bee: UC Davis spent thousands to scrub pepper-spray references from Internet. You’d think it would go without saying in this, the age of the Streisand Effect, that the best way to eradicate mention of a horrible mistake online is not to try, but rather to own up to it and address it head-on. The absolute worst way is to try to whitewash it via dubious SEO tricks. 

Guess which path UC Davis chancellor Linda Katehi chose?

Fresh From delicious today

Senate Control Could Come Down To Whole Foods vs. Cracker Barrel | FiveThirtyEight
Entertaining analysis showing, perhaps, only that marketers are better at understanding the country’s political segmentation than political campaign planners are.

Aunt Maria’s Vermont Maple Sugar Pie, 1945 – A Vintage Pie Recipe Test – The Mid-Century Menu

The Questa Project | I Love Typography
Seriously cool new font family, worth checking out.

Fresh From delicious today

Lou Reed leaves $30m fortune | Music |
Lou was pretty good at getting paid, it turns out.

Share extensions in iOS 8: Explained | iMore
The how of getting your app onto the iOS 8 "Share" menu.

How to Avoid Lowering Your Prices | SiriusDecisions
Sound strategies for avoiding pricing messes in the field. I’ll add another vote for offering a longer contract rather than lowering price. The big secret here is that it’s very hard to change the price at which a subscription is established, so don’t lock in a low rate to win a customer; give free months of service instead.