“We clearly missed the mobile phone”

Slashdot: Satya Nadella: “We clearly missed the mobile phone.” What is so frustrating to those of us whose fortunes were tied to Microsoft’s (I was an intern in 2001 and an employee from 2002 to 2004) is that it wasn’t for lack of trying.

There was constantly something going on in mobile, often with senior leadership taking the reins. But too often it was trying to push a version of the Windows user experience into a handheld format.

The lesson? Don’t let your product portfolio strategy overrule user experience, or users will overrule you.

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