Doing it wrong

Sacramento Bee: UC Davis spent thousands to scrub pepper-spray references from Internet. You’d think it would go without saying in this, the age of the Streisand Effect, that the best way to eradicate mention of a horrible mistake online is not to try, but rather to own up to it and address it head-on. The absolute worst way is to try to whitewash it via dubious SEO tricks. 

Guess which path UC Davis chancellor Linda Katehi chose?