Best April Fool’s prank yet

Aaron Swartz writes at the Google Blog that he’s going to start a new topical blog, this one about everyone’s favorite paid-listing engine Overture:

Today is the Google Weblog’s last day. It’s been fun writing it, but it’s time to face the facts: Google simply isn’t relevant in this day and age. Sure, they were good and popular once, but now they’re nothing but a pale shadow of their former self.

The real action is over at Overture, which is quickly gaining the hearts and searches of the Web community. The techno-elite have as their start page, and often use the verb “to overture” in their sentences. There really is no place for Google in this world, which is why this will soon become the Overture Blog.

Hee hee. It’s a joke, right, Aaron?