“It’s time. Starting today, all new Macs will boot up into OS X.” Switch booting still possible. This was rumored and he’s right, it’s time. Get rid of the OS 9 legacy. Time to turn the corner.
Now, the digital hub. “It’s a strategy: personal computers will be the center of our new digital lifestyle.” Two categories: devices that are dramatically enhanced by a Mac (e.g. camcorder and DVD player), and devices that aren’t even useful without a computer (e.g. MP3 player, digital camera). iTunes, iPod, iDVD, iMovie… “And now for a brief demo of those apps in case you haven’t seen them.” (Groans at Tysons Corner. Someone says, “He’s such a tease.”) Showing a middle school student, Jonathan Winslow’s project movie made in iMovie. Laughter for the boardslide while drinking a Slurpee, and for “And this is why you use protective gear.”