How do web pages get amazingly popular? They produce silly pop-psychology survey tests that give an amusing result, and provide HTML code that includes a link to the survey site so you can share your results with everyone who comes to your web site.

Like this:

If I were a work of art, I would be M. C. Escher’s Lizards.

I am a bizarre juxtaposition of the real and the unreal. Based in the realm of mathematics, my two-dimensional appearance belies a complex and free-willed behaviour which both delights and confuses people.

Which work of art would you be? The Art Test

Or that’s the theory, anyway. Too bad it doesn’t really work.