This is the difference between designing for one transaction (i.e. “give now” button) and designing for a relationship (repeated engagement with and clear value proposition to the donor). Translate it into product management and it’s the difference between “feature to close the deal” and “coherent user experience that solves a business problem.”
An awesome drag and drop UI that still runs afoul of my chief criticism with mixtape sites–if you try to make it all about sharing the actual music, either you’re breaking the law or you’re limited to a small selection of tracks. How about a replacement for Art of the Mix that just gives a nice UI to share the playlist description?