Boston Globe: Blogger who often rapped Microsoft will join a start-up. What a misleading headline. That’s like saying “Man who sent emails daily leaves company.” I saw Robert’s tweaking of Mr. Softie as an important part of his working to build credibility with tech influentials, the people whom Microsoft most needed to win over. If your employer does something stupid, and you are trying to model a behavioral pattern of honesty and transparency through public discourse, you don’t clam up, you call them on it. And Scoble did that, time and time again.
I appreciate Scoble’s honesty. A lesser man would have claimed credit for the groundswell of blogging that happened at the company during his tenure. Scoble wisely disclaims, “I’m not the only blogger at Microsoft. There are about 3,000 of them here. They are not having the plug pulled on them. They changed the world. I just was the cheerleader.” But by his very public risk taking, Scoble made the world safer for them against some old school Microsofties who wanted badly to take them down.
All of which is to say, it’s very odd that the Globe chose to print some random laptop-toting schmoe’s picture instead of Robert’s with the story. Too bad it’s not available on line. It gave me a good chuckle.