Cingular: raising the bar for clueless marketing
As a subscriber of the service formerly known as AT&T Wireless, I have to give Cingular props for not fumbling the technical changeover; my service is just as good (or, at my house, as bad) as it was before. The same, sadly, can’t be said for their marketing.
My plan was a promotional deal through Microsoft, my former employer. I have a Nokia 3650 camera phone and a plan that provides me with data minutes, most of which I use in a given month. So how is it that Cingular has decided that I’d be interested in “upgrading” to a free Nokia 6010 that has a tenth of the capabilities of the phone I have now—no “M-Life,” no camera, no Symbian OS?
Either Cingular doesn’t have access to the data about me which would tell them how to market more effectively to me—unlikely, as my bill now carries their logo—or else they’re just choosing not to exploit it. Dumb, Cingular.
Here’s how to get my business as a cell phone customer: stop sending me condescending direct mail pieces that are based on the premise that my phone is a five year old piece of crap. Show me some cool technology that I don’t know about yet. Tell me how to use the phone I have to better integrate with my life. Direct mail is OK—better than marketing email pitches—but it would be better if you did it in an unobtrusive way, say a blog. Just a thought.
Just what I need: another place to take all my cash
bbum's rants, code & references: Lego Store!. And the company’s site says there’s one in Burlington, MA. The wall of parts has to be the best aspect of the whole thing, though.
Victim of Love?
BBC: Erasure's Bell reveals he has HIV. I’m not the biggest fan of Erasure, but Andy Bell’s vocals on “A Little Respect” are among my best memories of the late 80s. Fortunately he seems to be doing well on his treatment—as he’s been HIV+ since sometime in 1998.
Another blog-to-book story: Andy Hertzfeld
Wired News: Inside the Mac Revolution. Andy Hertzfeld has taken his great site, Folklore.org, which collected stories from the early days of Apple and the Mac, and published Revolution in the Valley: the Insanely Great Story of How the Mac was Made. Looks cool, even if I have read a lot of it before…
More Mac OS X command line goodness
MacOSXHints: Set system and network prefs from the Terminal. There have always been command line tools for setting prefs in Mac OS X Server; this article shows you how to get access to the same tools by installing the free Apple Remote Desktop client, and walks you through a few sample uses.
This always drove me nuts on Windows XP. If you’re going to have a command line in a system at all, it would be nice if you could do some useful things with it—especially on remote machines.
It’s not just in the red states
Boston Herald: Newton mom ousted for taping gay acceptance ‘lies’. In the middle of an optional student assembly that was put on as part of Diversity Week, a mom in the Boston suburb of Newton decided she didn’t want what she was hearing from the stage, so she started videotaping the discussion—presumably so she could have a record of what she called “propaganda, false information, and lies.”
Lots of nasty bits here. First, the mom, Kim Cariani, had already kept her kids home that day. —Which itself brings a question: why home? The article says that kids who didn’t want to attend could go to the library or the computer lab. Was Cariani afraid that being in the same building with the speakers would contaminate her kids? —Anyway, Cariani wasn’t objecting because of her children. This was definitely a woman with an agenda.
Second, the moment that supposedly pushed Cariani over the edge was when one of the speakers on the stage first discovered that he was gay, in particular describing the first moment he was attracted to another man. Was this the “false information and lies” that Cariani wanted to have a record of?
Third, what was she planning to do with the tape exactly?
I think there’s no question that the principal at Newton North High did the right thing. In general preventing taping of students without prior parental permission is an intelligent thing to do, and especially in an assembly like this where the kids who want to learn, or who may be coming to grips with some feelings of being “different” themselves, could get scarred by feeling that they were being watched by disapproving eyes.
This overzealous parent wasn’t thinking about the children, though. She was thinking about her own agenda, and to hell with anyone who stood in her way.
Last updated Thursday, November 24, 2005 at 3:46:25 PM.
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